Founded in 1977 BOY by Stephane Raynor for the Underground scene, and came back in 1980 as BOY London. From Warhol to Madonna have all worn BOY. Now it seems its almost a trend again and everyone's wearing it. I think it is an awesome label, with cool simple designs and bold writing, i fell in love with it when i saw Rihanna on Jonhathan Ross a couple of months ago, and am currently am waiting for my sweatshirt from London Town!!



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